The Newell Brands Charitable Foundation
Atlanta, GA · EIN 27-4686976. Reported 103 grants totalling $1,061,265 to 74 organizations across tax years 2021-2024. This foundation did not tell the IRS it funds only preselected organizations.
Does this foundation accept applications?
Yes -- on its own tax return. Form 990-PF asks every private foundation whether it makes grants only to organizations it selects itself. Of the 91,758 foundations in our data that made a grant and answered, 78% said yes -- and applying to those is wasted effort. The Newell Brands Charitable Foundation did not check that box on its most recent filing, which puts it in the minority that is at least open to being approached.
How big are its grants?
The median grant is $10,000. Half of everything it gave fell between $5,000 and $10,000; the smallest was $2,500 and the largest $45,658. If you are asking for materially more than the top of that range, you are asking the wrong foundation.
Every organization it funded
This is the complete list from its filings, largest first. Years funded is the number of separate tax years in which the organization received money -- more than one means a real relationship rather than a one-off.
| Organization | Location | Total received | Grants | Years funded | Last |
|---|---|---|---|---|---|
| Save the Children | Fairfield, CT | $88,658 | 2 | 2 | 2023 |
| Northwest Arkansas Children's Shelter Inc | Bentonville, AR | $52,500 | 4 | 4 | 2024 |
| Atlanta Community Food Bank | East Point, GA | $47,500 | 4 | 4 | 2024 |
| American Red Cross (arc) | Washington, DC | $40,000 | 2 | 2 | 2022 |
| Angels and Sparrows | Huntersville, NC | $32,500 | 3 | 3 | 2023 |
| Children's Healthcare of Atlanta | Atlanta, GA | $32,500 | 3 | 3 | 2024 |
| Teaching for Change | Washington, DC | $32,500 | 3 | 3 | 2023 |
| Share Our Strength - No Kid Hungry | Washington, DC | $29,590 | 2 | 2 | 2024 |
| No Kid Hungry | Washington, DC | $25,000 | 1 | 1 | 2022 |
| The Nature Conservancy | Atlanta, GA | $25,000 | 1 | 1 | 2022 |
| Woodruff Arts | Atlanta, GA | $25,000 | 1 | 1 | 2021 |
| Second Harvest Food Bank of East Tennessee | Maryville, TN | $22,500 | 2 | 2 | 2024 |
| Atlanta Public Schools Empty Stocking Fund | Atlanta, GA | $20,000 | 2 | 2 | 2022 |
| Domus Kids | Stamford, CT | $20,000 | 1 | 1 | 2022 |
| Empty Stocking Fund | Atlanta, GA | $20,000 | 2 | 2 | 2024 |
| Kansas Food Bank Warehouse | Wichita, KS | $20,000 | 2 | 2 | 2024 |
| Big Brothers Big Sisters of Franklin County | Greenfield, MA | $17,500 | 2 | 2 | 2022 |
| Fill a Heart 4 Kids | Lake Forest, IL | $17,500 | 2 | 2 | 2023 |
| The Food Bank of Western Massachusetts | Chicopee, MA | $17,500 | 2 | 2 | 2024 |
| 911DAY (my Good Deed) | Irvine, CA | $15,000 | 2 | 2 | 2022 |
| American Red Cross | Washington, DC | $15,000 | 1 | 1 | 2023 |
| Angels and Sparrows Soup Kitchen Inc | Huntersville, NC | $15,000 | 1 | 1 | 2024 |
| Boys & Girls Club of South Central Kansas | Wichita, KS | $15,000 | 1 | 1 | 2023 |
| Catalyst | New York, NY | $15,000 | 1 | 1 | 2021 |
| Chicago Collegiate Inc | Chicago, IL | $15,000 | 1 | 1 | 2021 |
| Children's Advocacy Center | Mcminnville, TN | $15,000 | 1 | 1 | 2024 |
| Crisis Text Line | New York, NY | $15,000 | 3 | 3 | 2023 |
| Helping Abused Neglected Disadvantaged Youth (handy) | Fort Lauderdale, FL | $15,000 | 2 | 2 | 2023 |
| NAACP Ldf | Washington, DC | $15,000 | 1 | 1 | 2021 |
| Big Brothers Big Sisters Atlanta | Atlanta, GA | $12,500 | 2 | 2 | 2022 |
| Sunlight Childrens Services | Andover, KS | $12,000 | 2 | 2 | 2024 |
| Animal Rescue Fund of Muncie | Muncie, IN | $10,000 | 1 | 1 | 2023 |
| Asian Americans Advancing Justice Aajc | Washington, DC | $10,000 | 1 | 1 | 2021 |
| Big Brothers Big Sisters of Metro Atlanta | Atlanta, GA | $10,000 | 1 | 1 | 2023 |
| Boys and Girls Club of Benton County | Bentonville, AR | $10,000 | 1 | 1 | 2022 |
| Care | Atlanta, GA | $10,000 | 1 | 1 | 2021 |
| Community Center of Northern Westchester | Katonah, NY | $10,000 | 1 | 1 | 2021 |
| First Day Shoe Fund | Portage, MI | $10,000 | 1 | 1 | 2024 |
| Kalamazoo Loaves and Fishes | Kalamazoo, MI | $10,000 | 2 | 2 | 2022 |
| Kids of the Community | Mcminnville, TN | $10,000 | 1 | 1 | 2024 |
| Lifeline Animal Project | Atlanta, GA | $10,000 | 1 | 1 | 2024 |
| National Black Arts | Atlanta, GA | $10,000 | 1 | 1 | 2022 |
| National Black Arts Foundation (nbaf) | Atlanta, GA | $10,000 | 1 | 1 | 2021 |
| Ronald Mcdonald House of Winston Salem | Winstonsalem, NC | $10,000 | 1 | 1 | 2021 |
| American Onling Giving Foundation | Newark, DE | $9,028 | 1 | 1 | 2021 |
| Appalachian Bear Rescue | Townsend, TN | $9,000 | 1 | 1 | 2023 |
| Boys and Girls Club of South Central Kansas | Wichita, KS | $8,000 | 1 | 1 | 2022 |
| Atlanta Ronald Mcdonald House | Atlanta, GA | $7,500 | 1 | 1 | 2023 |
| Atlanta Union Mission Corporation | Atlanta, GA | $7,500 | 1 | 1 | 2024 |
| Childrens Haven of Southwest Missouri | Joplin, MO | $7,500 | 1 | 1 | 2023 |
| Out of the Garden Project | Greensboro, NC | $7,500 | 1 | 1 | 2023 |
| Ronald Mcdonald House of Wichita | Wichita, KS | $7,500 | 1 | 1 | 2023 |
| The Drake House | Roswell, GA | $7,500 | 1 | 1 | 2023 |
| Veteran's Empowerment Organization | Atlanta, GA | $7,500 | 1 | 1 | 2021 |
| Ronald Mcdonald House Charities of Witchita | Witchita, KS | $7,000 | 1 | 1 | 2022 |
| Save the Children Federation | Fairfield, CT | $5,489 | 1 | 1 | 2024 |
| American National Red Cross | Washington, DC | $5,000 | 1 | 1 | 2024 |
| Black Emotional and Mental Health Collective (beam) | Culver City, CA | $5,000 | 1 | 1 | 2021 |
| Black Womens Health Imperative | Atlanta, GA | $5,000 | 1 | 1 | 2021 |
| Catering to Cats and Dogs | Charlotte, NC | $5,000 | 1 | 1 | 2023 |
| Georgia Black United Fund (gbuf) | Atlanta, GA | $5,000 | 1 | 1 | 2021 |
| Girls on the Run of Greater Kalamazoo | Kalamazoo, MI | $5,000 | 1 | 1 | 2022 |
| Hispanic Heritage Foundation | Washington, DC | $5,000 | 1 | 1 | 2021 |
| Humane Society for Hamilton County | Noblesville, IN | $5,000 | 1 | 1 | 2023 |
| Kansas Food Bank | Wichita, KS | $5,000 | 1 | 1 | 2022 |
| Northern Illinois Food Bank | Geneva, IL | $5,000 | 1 | 1 | 2021 |
| Operation Homefront | San Antonio, TX | $5,000 | 1 | 1 | 2021 |
| Second Harvest Food Bank of East Central Indiana | Muncie, IN | $5,000 | 1 | 1 | 2023 |
| True Colors | New York, NY | $5,000 | 1 | 1 | 2021 |
| Winchester Area SPCA | Winchester, VA | $5,000 | 1 | 1 | 2024 |
| Boys and Girls Clubs of Muncie | Muncie, IN | $2,500 | 1 | 1 | 2023 |
| Girls on the Run of the Greater Piedmont | Mooresville, NC | $2,500 | 1 | 1 | 2023 |
| Rock'n Our Disabilities Foundation | Victorville, CA | $2,500 | 1 | 1 | 2024 |
| The Hoboken Shelter | Hoboken, NJ | $2,500 | 1 | 1 | 2021 |
21 of 74 (28%) received money in more than one year over the 4 years we hold.
Measured the way we measure every foundation -- what share of one year's grantees are funded again the next -- this one retains 33%, across 3 year-to-year transitions. The median foundation retains about 67%, so this one is less consistent than most. A high number means its list is close to settled and a newcomer has to displace someone; a low one means it is still moving money around, which is where an opening is.
What the money was for
Taken verbatim from the purpose field of its filings. This is the closest thing to a statement of what this foundation cares about, in its own words.
- Children's Healthcare of Atlanta
LOCAL IMPACT GRANT PROGRAM - Empty Stocking Fund
ATLANTA PUBLIC SCHOOLS BACK TO SCHOOL BASH
What kind of organizations it funds
By the recipient's own IRS classification, for the 54 grants where we could identify the organization. These are assigned categories, not our guesses.
Giving by year
| Tax year | Grants | Total | Median grant |
|---|---|---|---|
| 2021 | 32 | $306,528 | $8,264 |
| 2022 | 24 | $293,158 | $10,000 |
| 2023 | 28 | $285,500 | $7,500 |
| 2024 | 19 | $176,079 | $10,000 |
Tax years, not calendar years, and the most recent year is usually incomplete -- filings arrive about a year late, so a low final year means late paperwork rather than a foundation winding down.
Where its money goes
Foundations concentrate geographically far more than their mission statements suggest. 26% of this one's giving went to organizations in Georgia. If you are outside its footprint, that matters more than how well your programme fits.
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Funders that support the same organizations
These funders gave to organizations this one also funded -- some private foundations, some community foundations and other grantmaking charities. Shared grantees are the strongest available signal that two funders have overlapping priorities, and a funder already backing your peers is a far warmer prospect than one that merely lists your cause.
How to approach this foundation
- Check you are its size. The median grant is $10,000. Asking for ten times that is the most common way small organizations waste a submission.
- Check you are in its geography. Its giving is concentrated in Georgia.
- Read the recipient list above for organizations like yours. If nothing on it resembles your work, that is a real answer, and a cheap one to get.
- Look up the current filing before writing. The 990-PF names the foundation's officers and, where one exists, its application procedure. We link it below.
Related guides
Where these numbers come from
Everything above is taken from The Newell Brands Charitable Foundation's own Form 990-PF filings, which the IRS publishes in bulk. We used 4 returns (tax years 2021-2024). Nothing here is scraped, inferred, or estimated.
Address of record on the latest return: 5 Concourse Parkway Ne 8TH Floor, Atlanta, GA, 30328. This is the address the foundation gave the IRS; many small foundations file through an accountant or a bank trust department, so it may not be where post to a programme officer should go.
EIN 27-4686976 · See the original filings on ProPublica · How we build this
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